I never knew the origins of soap operas which is probably why I never took them very seriously. To say that they are marketed towards women is not sexist considering they were marketed towards women when they first came out. Women were home during the day so these radio and TV shows came out with stories that would drag out over long periods of time. This was certain companies methods to sell products to this demographic (Proctor and Gamble used to fund a soap so they could get advertisements which is where the term soap opera came from) and keep these women coming back for more on a daily to weekly to monthly and some soaps have been running for decades.
Now that more women are out of the house and society has become less patriarchal it wouldn't surprise me to see these shows going off the air. It is hard to imagine that a show that has been running for 40 years to just stop running but everything must come to an end. As of right now they still have viewers and are still generating money otherwise they wouldn't be running the show anymore.
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